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At Passion 4 Health, our goal has always been more than just selling high-quality liquid vitamins and minerals. We believe in creating a real impact-on people’s health and the lives of those in need. This commitment to corporate social responsibility (CSR) has recently gained attention, and we’re honored to be featured in Forbes as an example of a business that blends profit with purpose.
A Vitamin with a Mission: The Story Behind Passion 4 Health
The Passion 4 Health story is deeply personal. Our founder, Charles Van Kessler, did not have an easy start in life. Born in Amsterdam, Holland, during World War II, he faced unimaginable hardships at an early age.
At just two years old, Charles witnessed his Jewish father’s side of the family being taken away by the Nazis. His Catholic mother, unable to care for him, placed him in a state-run orphanage, where he endured malnutrition and extreme abuse for eight years.
These painful early experiences shaped his lifelong mission-to improve health and to give back to children facing adversity. After moving to the United States and spending over 15 years studying nutrition, Charles founded Passion 4 Health, a revolutionary liquid vitamin brand designed to help people live healthier lives.
But Charles didn't stop there. He and his wife, Linda, launched Passion 4 K.I.D.S., a 501(c)(3) nonprofit dedicated to supporting underprivileged, neglected, and medically challenged children across the U.S. From the very beginning, they made a bold commitment-a portion of every sale of Passion 4 Life vitamins would go directly toward helping children in need.
This unique model of "business with a mission" caught the attention of Forbes, earning Passion 4 Health a feature among other major companies like Tom’s Shoes, Burt’s Bees, and Tide Loads of Hope-brands that are leading the way in corporate social responsibility.
Why Forbes Recognized Passion 4 Health
Forbes' article on corporate social responsibility (CSR) and cause marketing highlighted an essential question:
"Are companies truly committed to making a difference, or are they simply using charitable partnerships for marketing purposes?"
Many companies engage in "cause marketing", where they collaborate with nonprofits for mutual benefit. While this can be great for awareness and fundraising, some brands do it just for image-building rather than a deep commitment to social good.
That’s where Passion 4 Health stands apart. Our dedication to giving back is not a marketing strategy-it’s our foundation.
Forbes highlighted Passion 4 Life as an authentic example of a company that lives and breathes its mission. For Charles and Linda, growing the business isn’t about maximizing profits-it’s about helping more children through Passion 4 K.I.D.S. Their eyes light up when they talk about the kids they support, and every new customer contributes directly to that cause.
More Than Just a Business-A Life-Changing Mission
At Passion 4 Health, we believe that true success isn’t measured by financial gain, but by the difference we make in people’s lives. That’s why every purchase from our brand has a dual impact-improving your health while helping a child in need.
Our liquid vitamins and minerals are formulated with the highest-quality ingredients to enhance energy, boost immunity, and improve overall well-being. But what truly sets us apart is that every bottle purchased helps fund life-changing programs for children who desperately need support.
For example, through Passion 4 K.I.D.S., we’ve been able to:
- Provide medical assistance to children with life-threatening illnesses.
- Offer educational resources for kids from underprivileged backgrounds.
- Support families in dire financial situations who have nowhere else to turn.
This is why Forbes recognized us-not just as a health brand, but as a socially responsible company making a real difference.
Why This Matters for You
As a consumer, you have the power to choose where you spend your money. More people today are choosing brands that align with their values-brands that do more than just sell a product but also contribute to meaningful causes.
Forbes' article poses an important question:
"Does it matter why a company supports a cause, as long as people, animals, and the environment benefit?"
We believe it does matter. Authenticity builds trust and creates lasting impact. When a company’s mission is genuine and deeply embedded in its culture, it fosters stronger relationships with customers, employees, and the community.
By choosing Passion 4 Life, you’re not just investing in your health-you’re becoming part of something much bigger. You’re joining a movement that believes in using business as a force for good.
Join Us in Making a Difference
Being featured in Forbes is an incredible milestone for us, but it’s only the beginning. We are more committed than ever to growing our impact and helping even more children in need.
Here’s how you can be part of this mission:
- Shop with purpose – Every bottle of Passion 4 Life supports Passion 4 K.I.D.S.
- Spread the word – Share our story and the Forbes article with your friends and family.
- Get involved – Support our nonprofit by volunteering or donating.
Read the full Forbes feature here: [Style vs. Substance in Corporate Social Responsibility]
Together, we can prove that business and compassion can go hand in hand. Thank you for being part of our journey.