About Us



I created Passion 4 Life for ME! At age 2, I was placed in a state-run orphanage after the Nazis dragged my family away in front of me. Suffering malnutrition and horrific abuse daily, I ran away from the orphanage at age 10 and lived on the streets of Amsterdam on my own trying to survive.

Visiting the orphanage and reliving the horror


The anguish of a malnourished mind and body took its toll so when I came to America as a young man, I was in bad shape, even suicidal. I took handfuls of vitamin pills that didn’t help me. That led me on a lifelong journey of studying everything I could find on nutrition, and ultimately I discovered that a liquid vitamin would increase absorption dramatically resulting in greater results.  Since I couldn’t find one, I decided to create it, and Passion 4 Life was born. My wife named it after the way I live my life.

Always studying to improve



After Passion 4 Life worked so well for me, I decided to share it with the world. It has been my life’s mission to turn my tragic beginning in life into a story of reinvention and hope by combining the 2 things I lacked in life – good nutrition and someone to care as a portion of your purchase helps fund our children’s charity, Passion 4 K.I.D.S. We are proud to be a “Vitamin with a Mission”  – when you do something good for your own health, you also help a child in need. My desire is to leave a legacy of hope that no matter how you start in life, you can turn it around and make a positive difference for the world. So take your “Passion” and make it happen.


Linda and I work hands-on daily with the children we are blessed to serve